Brand Identity Package

What does your Company need?

Brand Identity Package

The Brand Identity Package is a comprehensive and collaborative process aimed at elevating businesses through a distinctive checklist. We begin by diving into the essence of the business, conducting in-depth analysis, and engaging in discussions with our clients.

Our process is broken into 3 steps:

  1. Logo Design Process
  2. Brand Purpose Development
  3. Brand Style Guide

At the end of this process, clients receive a professionally designed and finalized logo, reflecting their brand identity, a refined brand purpose and mission, as well as a detailed target customer profile. The final deliverable is brand style guide, a comprehensive document that serves as the guide for consistent and effective brand representation.

Logo Design Process

Logo Design Process

1. Initial Consultation:

  • Objective: Understand the client’s vision and preferences for the logo.
  • Questions:
    • Do you want an icon or mascot alongside the company name and slogan?
    • What elements are essential in the logo design?
    • Do you have a specific vision for the logo, or are you open to suggestions?

2. Inspiration Gathering:

  • Request:
    • Ask the client to provide 3-4 logos of other companies they admire.
    • Encourage them to share any specific design elements they like.

3. Design Concepts – Round 1:

  • Approach:
    • Create 5 initial logo concepts in black and white.
    • Focus on simplicity and versatility in these initial designs.

4. Client Review – Round 1:

  • Feedback:
    • Ask the client to review the initial concepts.
    • Prompt them to identify elements they like and dislike in each design.
    • Encourage specific feedback to guide the next iteration.

5. Design Concepts – Round 2:

  • Adjustments:
    • Based on client feedback, create 3 new logo concepts.
    • Integrate preferred elements from the first round.

6. Client Review – Round 2:

  • Feedback:
    • Present the revised concepts for client review.
    • Discuss any additional preferences or adjustments.

7. Final Design Refinement:

  • Tweaks:
    • Make any small tweaks or adjustments based on client requests.
    • Ensure the client is satisfied with the final design details.

8. Presentation of Final Design:

  • Delivery:
    • Share the finalized logo design in both black and white.
    • Present the design in color, incorporating the agreed-upon elements.
    • Ensure the client is content with the overall look and feel.

9. Design File Delivery:

  • Formats:
    • Provide the logo in various formats suitable for different use cases (print, web, etc.).
    • Include a style guide that outlines logo usage guidelines.
Brand Purpose Development
  • Mission Statement:
    • Collaborative discussion to define the core purpose and values of the business.
    • Identification of the unique selling proposition (USP) that sets the brand apart.
  • Target Customer Worksheet:

    • Creation of a worksheet to help the client clearly identify and understand their target audience.
    • Questions to define demographics, psychographics, and pain points of their ideal customers.
  • Outcome:

    • A clear and concise mission statement that reflects the brand’s purpose.
    • Completed target customer worksheet to guide marketing efforts.
Brand Style Guide
  • Definition:

    • A comprehensive document that outlines the visual elements of the brand.
    • Ensures consistency in branding across various platforms and materials.
  • Components:

    • Logo Usage: Guidelines on how to use the logo in different contexts and sizes.
    • Color Palette: Defined color codes for the brand’s primary and secondary colors.
    • Typography: Specification of fonts and their usage in different scenarios.
    • Imagery Style: Guidance on the types of images that align with the brand.
  • Benefits:

    • Establishes a cohesive and professional brand image.
    • Streamlines future design processes and collaborations.


Unlock the potential of your business with our packages! Purchase any package, and within 48 hours, your first consultation call will be scheduled. Alternatively, feel free to reach out to us in advance to set up the initial call at your convenience. Let’s embark on the journey to elevate your brand and online presence together!